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Keynote · 14 November 2024 · Birmingham

The National Sales Conference, on its feet.

At the National Sales Conference 2024 in Birmingham, I spoke to a ballroom of sales leaders and teams about the one story every high performer has to rewrite: the one they tell themselves.

Omar Sharif on stage at the National Sales Conference 2024 with the whole ballroom on its feet
EventNational Sales Conference 2024
WhereBirmingham
KeynoteBreakthrough to High Performance Using Storytelling
FormatMain stage keynote
The opening

Before lunch, we raised the roof.

I was on just before lunch, so I asked everyone who wanted to eat to stand up. Then the whole room jumped with me to the music. It sounds like a gimmick, but it does something important: it tells a room full of people who've been sitting all morning that this session is going to be different.

Then I asked a question I've built my life around. What if the secret to your performance lies in the story you tell yourself?

Delegates at the National Sales Conference standing with their hands in the air, laughing

What we tell ourselves is what we sell.

What we covered

Three ideas sales teams used the next day.

Same person, two different stories.

Google my name and you'll find two versions of me: the ex gang member and the high performance coach. Your customers, your team and you yourself are choosing which story to believe every day.

High performance is all three areas.

How you're doing, how your relationships are going, and how your mission is going. Excelling at one while the other two collapse isn't high performance. It's a slow burnout.

Reframe the old story.

Every delegate had a card. On one side they wrote their old story, the limiting belief that drives how they sell. On the other, starting with "The truth is", they rewrote it.

From the room

The delegates, in their own words.

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What the organiser said

A dynamic speaker who knows how to connect.

“Omar delivered an incredible session at our National Sales Conference. Omar is a dynamic speaker who truly knows how to connect with an audience and motivate them to take action.”
Steve LindseyEvent Director, National Sales Conference

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